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Twice As Many Valley Stores Sell Tobacco And Alcohol As Fresh Fruits, Vegetables

Twice as many stores in the Central Valley sell flavored cigarettes and alcohol than sell fresh fruits and vegetables. That's the finding of a new state health survey. 

The Healthy Stores for a Healthy Community survey, released Wednesday, found that it’s far easier to find tobacco or alcohol than it is to find fresh food, especially in low-income neighborhoods. 

Fresno-based pediatrician Dr. Razia Sheik says in Fresno County, for example, just 39% of stores carried fresh fruits and vegetables.

“Compare this to 80% of retailers selling flavored tobacco products or alcohol. It is much easier in the Central Valley to access cherry crush e-cigarettes or watermelon pink alcopops than really watermelon, fresh watermelon and fresh cherries,” Sheik says.

The survey focused on flavored tobacco, sweetened alcohol and bright, colorful advertising of those products, because health experts say they are designed to lure in children.

They say starting drinking or smoking at younger ages contributes to addiction, unhealthy lifestyles, and preventable death.

The Healthy Community survey did not make specific recommendations but did say citizens should use the information to pressure their community retailers to offer a better selection of food.

Jeffrey Hess is a reporter and Morning Edition news host for Valley Public Radio. Jeffrey was born and raised in a small town in rural southeast Ohio. After graduating from Otterbein University in Columbus, Ohio with a communications degree, Jeffrey embarked on a radio career. After brief stops at stations in Ohio and Texas, and not so brief stops in Florida and Mississippi, Jeffrey and his new wife Shivon are happy to be part Valley Public Radio.