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Valley Public Radio Staff
Wed January 1, 2014
Ice Cream Truck Switches From Jingles To Text Messages
Originally published on Wed January 1, 2014 4:39 am
Sweden's icy winter leads a lot of people indoors which didn't deter one enterprising ice cream truck driver. He simply played his truck's jingle louder. So loud, that residents complained. Which led the ice cream company to come up with a quieter substitute to the traditional jingle: texting.