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Valley Public Radio Staff
Mon August 6, 2012
Corporate Sponsor Spotlight: Craig School of Business
Loyal Valley Public Radio listeners are certainly familiar with these words...“Support for FM89 comes from the Craig School of Business, an AACSB accredited graduate business program…” Tom Burns, Manager of the Graduate Business Programs at Fresno State's Craig School of Business, said, “the Executive program started in about 2003, actually, we stared with public radio to develop the first cohort.”
In those days, Tom was working hard to build awareness of the EMBA program in the community and he chose Valley Public Radio for its appeal to an educated workforce and shared values. The EMBA program is also a good fit for FM89 because both cover a similar geographic area, drawing interest from the farthest reaches of the San Joaquin Valley.
The partnership has been so successful that the EMBA program has grown from one cohort every two years to one every year, and now every nine months. And the program is expanding to include an EMBA with an Agriculture emphasis, and soon an online EMBA.
One of the things Tom believes makes Fresno State program truly outstanding is its robust entrance standards. Tom says, “One of our main measurements is a GMAT entrance exam, and we actually have one of the highest average scores of all the CSUs.” Since 1975, the school has maintained accreditation from The Association to Advance Collegiate Schools of Business(AACSB), one of the most prestigious accrediting organizations for business schools worldwide.
Tom has been a public radio enthusiast since the late 1970s. He enjoys listening to NPR news in particular and says, “I do not like short snippets, I prefer more in depth analysis because I want to make my own mind up.” Tom also said, “In the EMBA program, we try to get people to read environmental factors … over time they should begin to strategize over where they need to go with their business and industry… so we think it is very appropriate to listen to that kind of news coverage.”
Valley Public Radio and the EMBA program at Fresno State share many values, and perhaps foremost is their commitment to supporting and growing the intellectual capital of the region. Here’s to another 10 years of successful partnership and growth!