health benefit exchange http://kvpr.org en Branding Health Care Exchanges To Make The Sale http://kvpr.org/post/branding-health-care-exchanges-make-sale As states work to comply with the federal health care law, many are designing their insurance exchanges, where people will be able to shop for coverage.<p>But just the word "exchange" sounds to many like off-putting government-speak, and some states are eager to come up with a more appealing name for these new marketplaces.<p><a href="http://www.healthexchange.ca.gov/Documents/HBEXPeterLeeRelease.pdf">Peter Lee</a> directs California's Health Benefit Exchange. Tue, 25 Sep 2012 20:32:00 +0000 Pauline Bartolone 4536 at http://kvpr.org Branding Health Care Exchanges To Make The Sale