Farm to Fork http://kvpr.org en Interview: Modern Farmers "Care Where Their Food Comes From" http://kvpr.org/post/interview-modern-farmers-care-where-their-food-comes <p><span style="line-height: 1.5;">Farmers in the San Joaquin Valley are embracing a nationwide trend: America's newfound love affair with food culture.&nbsp;</span></p><p>You see it everyday on television, at the farmers market, and on thousands of “foodie” blogs online. There are heirloom tomatoes at the local store, artisanal cheeses, and grass-fed beef, all with a focus on quality over quantity.</p><p>And in the process, something interesting is happening - farming is actually becoming cool.</p> Tue, 20 Aug 2013 23:34:42 +0000 Joe Moore & Ezra David Romero 20329 at http://kvpr.org Interview: Modern Farmers "Care Where Their Food Comes From" Valley Consumers Help Drive Local Farm to Fork Culture, Economy http://kvpr.org/post/valley-consumers-help-drive-local-farm-fork-culture-economy <p><span style="line-height: 1.5;">&nbsp;</span>It’s not just farmers who are taking part in this new trend that is reshaping agriculture in the San Joaquin Valley. It’s also consumers. From pop-up “farm to fork” meals to acclaimed local chefs perusing the goods at a rapidly increasing number of local farmers markets, our relationships, our food and those who grow it are changing. And even in an area where fast food and chain restaurants are king, eating local is proving to be more than just a trend for many Valley residents.&nbsp;</p><p>---</p> Tue, 20 Aug 2013 18:38:55 +0000 Ezra David Romero 20308 at http://kvpr.org Valley Consumers Help Drive Local Farm to Fork Culture, Economy