Valley Public Radio - Live Audio

Ulta Beauty

Jeffrey Hess/KVPR

Ulta Beauty may be the biggest beauty product supplier in the country, but the announcement the company will build a distribution and fulfillment center in Fresno could be about much more than eyeliner and lipstick. Some experts think the Central Valley could develop into the hub that supplies on demand products for the entire west coast. But why is the area so enticing for internet retailers, and do these centers provide good jobs?

In the bathroom of her central Fresno home, Roe Borunda looks through tote after tote filled with all manner of makeup.