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The FDA is launching a new campaign to urge smokers to give up their habit--and the project is focusing some of its efforts on Kings County.

The campaign is called “Every Try Counts” and it targets adult smokers who’ve tried to quit in the past but failed.

Twice as many stores in the Central Valley sell flavored cigarettes and alcohol than sell fresh fruits and vegetables. That's the finding of a new state health survey. 

The Healthy Stores for a Healthy Community survey, released Wednesday, found that it’s far easier to find tobacco or alcohol than it is to find fresh food, especially in low-income neighborhoods. 

Fresno-based pediatrician Dr. Razia Sheik says in Fresno County, for example, just 39% of stores carried fresh fruits and vegetables.