Farmers in the San Joaquin Valley are embracing a nationwide trend: America's newfound love affair with food culture.
You see it everyday on television, at the farmers market, and on thousands of “foodie” blogs online. There are heirloom tomatoes at the local store, artisanal cheeses, and grass-fed beef, all with a focus on quality over quantity.
And in the process, something interesting is happening - farming is actually becoming cool.