Valley Public Radio - Live Audio

mid-century

Heather David / Cal Mod Books

Sixty years ago, taking a road trip in California was a lot different than it is today. In the days before superhighways, Airbnb and navigation software, a family vacation likely included a stop at a roadside motel. Hundreds of these "mom and pop" establishments popped up along the highway in places like Fresno and Bakersfield, offering a clean room, a swimming pool, and maybe even something exotic, like a faux-Polynesian tiki-themed cocktail lounge. Flashing neon signs and space-age architecture were designed to catch the eye from a moving car and bring in new customers