Farm to Fork

Business & Economy
4:34 pm
Tue August 20, 2013

Interview: Modern Farmers "Care Where Their Food Comes From"

Ann Marie Gardner is the editor of Modern Farmer Magazine.
Credit Modern Farmer Magazine

Farmers in the San Joaquin Valley are embracing a nationwide trend: America's newfound love affair with food culture. 

You see it everyday on television, at the farmers market, and on thousands of “foodie” blogs online. There are heirloom tomatoes at the local store, artisanal cheeses, and grass-fed beef, all with a focus on quality over quantity.

And in the process, something interesting is happening - farming is actually becoming cool.

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Business & Economy
11:38 am
Tue August 20, 2013

Valley Consumers Help Drive Local Farm to Fork Culture, Economy

There are over 500 tomato plants on Tower Urban Family Farms four backyard plots.
Ezra Romero Valley Public Radio

 It’s not just farmers who are taking part in this new trend that is reshaping agriculture in the San Joaquin Valley. It’s also consumers. From pop-up “farm to fork” meals to acclaimed local chefs perusing the goods at a rapidly increasing number of local farmers markets, our relationships, our food and those who grow it are changing. And even in an area where fast food and chain restaurants are king, eating local is proving to be more than just a trend for many Valley residents. 

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Chris Shakelford is on a quest for perfect produce.

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