Consumers

Valley Edition
12:36 pm
Tue August 20, 2013

Can Alt. Farmers Stake A Claim In The San Joaquin Valley?

Sisters Holly and Hannah Johnson collect eggs on thier River Roots Farm.
Rebecca Plevin Valley Public Radio

This week on Valley Edition we take a look at what we are calling "Alt. Farmers."

In a region where big agriculture is big business, a new generation of farmers is challenging our notion of what life on the farm is all about. These socially conscious, technology savvy boutique growers and ranchers are going beyond organic to embrace the latest trends in food and popular culture.

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