After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.
Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.
On this week's radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we're fifty.