http://kvpr.org en http://kvpr.org/post/health-benefit-exchanges-picks-california-covered-new-name <p>The board of the California Health Benefit Exchange has approved a new name and logo for the health insurance marketplace that will expand coverage under the federal health law.</p><p>Planners decided on “Covered California” after months of testing and consideration.</p><p>“I have a whole raft of staff that are saying, ‘Finally, I can get a business card," said Peter Lee, Executive Director of the Exchange, which is now known as ‘Covered California.’</p><p>He said planners used focus groups to come up with a name that resonated with a diversity of Californians.</p> Tue, 30 Oct 2012 23:20:26 +0000 Pauline Bartolone 6155 at http://kvpr.org